Casinos are exciting places to be. They’re filled with flashy decor, upbeat music and a variety of games. People clad in colorful, sexy attire can be found strutting their stuff at the tables and grabbing cocktails at the bars. While there may be some tutting when things go wrong, the mood is generally upbeat and a good time is had by all.
Whether it’s the opulent Bellagio in Las Vegas or the more modest casinos of Europe, they’re designed to create a dazzling experience for all who enter. These venues are not only home to a wide variety of table games and slot machines, but they also offer high-end lodging options, exquisite restaurants and breath-taking art installations. Casinos are also a popular destination for groups looking to celebrate special occasions, and they are often the backdrop of major Hollywood blockbusters like Ocean’s 11.
As with any business, it’s important to understand your audience in order to market effectively. For example, a group of women in their 30s may be at your casino because they enjoy gaming, but that doesn’t necessarily mean they want to win. They might be there to relax and socialize, or they could be on a work trip with a few hours to kill before their next meeting.
To attract these patrons, you can use Cvent’s Competitive Ads to reach event planners in your area and in similar destinations. These ads offer prominent exposure and give you a leg up over your competition when it comes to earning group business.